Minor Project
Minor Project
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3.4 Sponsorship booklet
3.6 Business card
Dea Natasha Binti Mohd Khairul Fauzi (0368610)
25/04/2025 - 08/08/2025 (Week 02 - Week 16)
Bachelor of Design (Hons) in Creative Media
1 INSTRUCTION
25/04/2025 - 08/08/2025 (Week 02 - Week 16)
Bachelor of Design (Hons) in Creative Media
1 INSTRUCTION
2 WEEKLY PROGRESS
Week 02 (02/05/2025) :
We were given a briefing about this project last week.
We had to choose a group and a project.
I chose to join group 1 for The Night School Project (TNS).
Week 03 (09/05/2025) :
Earlier this week, we had an interview with The Night School Project's
module leader, Ms Tasnim.
She explained to us what TNS is all about.
Next week, we need to show Mr. Mike the plannings for the website, social
media contents, rebrand and user persona.
Week 04 (16/05/2025) :
We will have another interview next week.
Now, we have to gather all questions that we want to ask during the
interview.
Week 05 (23/05/2025) :
We had an interview again earlier this week and managed to get more
information.
We learned about the focus areas in the project.
We also found out about the training approach conducted.
Our new task is to find out the challenges faced by the Alternative
Learning Centres (ALC).
We also need to decide on three personas and then come up with questions
for them.
Week 06 (30/05/2025) :
We started working on the personas.
Other than that, we also conducted seevral interviews.
The first interview is with Mr Sukur, a former trainee at The Night School
Project.
He is currently the Head of Secondary Education & Assistant
Managing Director at United Arakan Institute Malaysia (UIAM).
He helped us compare between TNS and UIAM.
Then, we also managed to interview an ALC, Blessed Learning Centre, which
is located at Sunway Mentari.
Even though the ALC owner was hesitant to share a lot about the ALC, we
managed to gain some important information.
Week 07 (06/06/2025) :
We've updated our user persona based on Mr Mike's feedback.
We reduced the numer of personas from five to three.
We managed to do an interview with the Head of Communication at El Shaddai,
Ms Cassie Seow.
From this interview, we learned about how El Shaddai operates and the
challenges they faced.
We also got some suggestions on how to help improve TNS.
Week 09 (20/06/2025) :
Last week was Independent Learning Week, so we used the time to finalize
our user personas.
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Week 10 (27/06/2025) :
This week, we presented our Task 1.
From the presentation, we received a few feedbacks.
We should keep the key elements from the original logo such as the owl and
school building.
We need to see what info we should put in the booklet that could attract
potential sponsors.
We have to decide our colour palettes and why we chose the
colours.
Week 11 (04/07/2025) :
We have started working on our website and social media posts.
For the website, we were told to just focus on the design and contents, not how to oprate the website.
We have to clarify the website's purpose.
For the social media, we need to come up with a plan to help TNS communicate better.
We should also make suggestions about partnerships that TNS could have.
Week 12 (11/07/2025) :
We came up with a guideline for the social media, but it's not enough.
We should focus our guide on teaching materials or presentation templates instead of social media content.
For social media campaigns, it's more realistic to propose a content plan they can hand off to an agency or designer.
The final output (website, social media, booklet) do not need to be functional.
Week 13 (18/07/2025) :
Our logo was finalized and approved by Mr Mike.
We started designing the business card.
We should avoid using the geometric shapes as decorations. Instead, make it fit in the with content.
We should also add meaning to the shapes. For example, circle means hope and growth.
Week 14 (25/07/2025) :
This is the final week. We used this time to finalize our website, social media, sponsorship booklet and bussiness card.
We also completed our presentation slides for our presentation next week.
3 FINAL SUBMISSION
3.1 Presentation
3.2 Website
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3.4 Sponsorship booklet
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| Front |
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| Back |
3.6 Business card
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| Front |
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| Back |
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THE END
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